The Joy Journal

5 Best Practices for Producing a Fashion Photoshoot

5 Best Practices for Producing a Fashion Photoshoot

5 Best Practices for Producing a Fashion Photoshoot There are certain days that are highlight days in business and my first professional photoshoot will always be one of them. Producing a photoshoot is no small feat and the hard work leading up to the day of is worth it. What a fun day and how amazing to work with such talented powerful women. The best part is the photos last forever!   Here are 5 tips to producing a fashion photoshoot 1. Hire a Stylist – One of the most beautiful synergies during a photoshoot is the creative combination of designer,...

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Founder’s Journey: How I Got into my First Retail Store

Founder’s Journey: How I Got into my First Retail Store

The smile from this accomplishment has been going strong for 3 days now. As I write this I still feel so proud of myself – and I hope to capture this moment forever. On Saturday May 1st I got my collection into the first retail location, a store called I Am More in Scarsdale. Yet this story begins over a year before that date.   JANUARY 2020: I had just finished a brand messaging meeting with my future mentor at a café. She recommended I go next door and introduce myself to the store owners at I Am More. I...

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The Ultimate Memorial Day Weekend Packing List

The Ultimate Memorial Day Weekend Packing List

The Ultimate Memorial Day Packing List It’s 2021 – the summer you’ve been waiting a year and a half for is here. The sun is shining, and the lemonade is cold. Maybe you spiked it with some hard iced tea – maybe not. Either way it is so time to take the deep breath you have needed since last March. Taking off work to staycation with your neighborhood besties? Heading out east for a chic lobster fest? Traveling to the Caribbean for a long weekend in the sand? Either way – here are your top 16 items to pack for...

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1 Sarong, 5 Ways, 1 Weekend. Here We Go!

1 Sarong, 5 Ways, 1 Weekend. Here We Go!

The post pandemic travel craze gives me butterflies. We’re not exactly there yet but I long for the day when we can book plane tickets without fear and get our toes in the sand easily. After over a year of carrying the weight of the pandemic around – it might feel nice to travel light. Heading to the Bahamas for the weekend? I know you want to feel fabulous in a new wardrobe– but I dare you to pack in a small carry-on. Wearing a Sara Joy sarong gives you versatility to do just that. The lightweight cotton dries easily...

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Meet the Maker: An Interview with HudCo

Meet the Maker: An Interview with HudCo

Last week I participated in a fabulous Mother's Day Market at HudCo. HudCo is a members club offering shared work space and programming for professionals to be productive, be inspired, and be well. What an honor to be invited to display my collection. It was wonderful to meet other Mama Makers, and to be inspired by other talent as well! 
Enjoy our full interview here...
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Beach Essentials for the Creative Mama

Beach Essentials for the Creative Mama

It's been a beautiful week in Miami (actually the weather wasn't amazing but I found the beauty elsewhere!) We even got to sneak in a couple hours at the beach in between work events. Finally a moment with my feet in the sand. Alone. (Ok my mom was with me but I really mean without kids).  Here are 5 essentials for a fabulous trip to the beach if you're a creative mama and get that time away! Sun Hat First and foremost comes sun protection. Besides the obvious SPF - I am loving this new sunhat from Hat Attack -...

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