The Joy Journal

Are you stressed about your natural curls now that summer humidity is in full swing? Or maybe you just need a change of pace with your ‘do? Here are two ways to style your natural curls with a Sara Joy scarf and brighten your look today. SHOP THE CELEBRATION SCARF  >>>  Go for the high pony. To start spray your Ivy & Elder Wear the Wave Spray on damp or dry hair. Scrunch up the curls. With a regular hair elastic put your hair up into a high pony. Take your celebration scarf and wrap it around your pony a couple of...

In early May I was able to chat live on Instagram with Maria Berglund, the Founder of In Kind Boxes. In Kind is a non profit organization that sells baby shower gift boxes that give back. With every purchase, a box is donated to a mother in need.  I learned about Maria's mission and felt connected to it immediately. Motherhood is challenging on it's best days, and having been through my own experience with Post Partum Anxiety, I wanted to help.  Our conversation and my donation began during Mental Health Awareness Month... watch it here>>>  Art has always been a form...

Are you in the mood to rock your Sara Joy upcycled scrunchie and craving beach worthy waves? Here are three tips to apply Ivy & Elder's Wear the Wind Wave Spray to get the sexy beach hair you need this summer:⠀⠀ ⠀⠀⠀1. Spray on your hair while braided and take out the braid several hours later. Use your Sara Joy Scrunchie for a soft hold. ⠀⠀⠀⠀⠀⠀⠀⠀⠀2. Spray on damp or dry hair and twist or scrunch from the bottom. Grab small sections and lightly twist and repeat on a new section. Focus on lengths and avoid the roots. (best on...

5 Best Practices for Producing a Fashion Photoshoot There are certain days that are highlight days in business and my first professional photoshoot will always be one of them. Producing a photoshoot is no small feat and the hard work leading up to the day of is worth it. What a fun day and how amazing to work with such talented powerful women. The best part is the photos last forever!   Here are 5 tips to producing a fashion photoshoot 1. Hire a Stylist – One of the most beautiful synergies during a photoshoot is the creative combination of designer,...

The smile from this accomplishment has been going strong for 3 days now. As I write this I still feel so proud of myself – and I hope to capture this moment forever. On Saturday May 1st I got my collection into the first retail location, a store called I Am More in Scarsdale. Yet this story begins over a year before that date.   JANUARY 2020: I had just finished a brand messaging meeting with my future mentor at a café. She recommended I go next door and introduce myself to the store owners at I Am More. I...

The Ultimate Memorial Day Packing List It’s 2021 – the summer you’ve been waiting a year and a half for is here. The sun is shining, and the lemonade is cold. Maybe you spiked it with some hard iced tea – maybe not. Either way it is so time to take the deep breath you have needed since last March. Taking off work to staycation with your neighborhood besties? Heading out east for a chic lobster fest? Traveling to the Caribbean for a long weekend in the sand? Either way – here are your top 16 items to pack for...