About the Brand

Sara Joy is a women’s accessories label fueled by the desire to bring happiness into this world. 

 Each piece in my collection is thoughtfully designed from artwork that I create - a quality I'm so proud of. You’ll see prints dreamed up from ocean-inspired watercolor paintings to vibrant woven paper projects.

Everything is manufactured in limited quantities. I want you to show up feeling special in what you're wearing, while I strive to be a zero waste business. I repurpose all waste fabric into something new, never thrown away.


Growing up, everything had to be embellished. I would paint on top of the clothes I made, embroider them, and glue rhinestones on. I was and still am detail obsessed.

After studying art and design in college, I expanded my knowledge of textiles and fashion working in the garment center in Manhattan. I spent time in a cut + sew design studio, and many years as a print designer. Directing a team of artists and styling prints for store concept rounded out my experience in retail.

The shift into motherhood is really what energized me to launch my own label – a lifelong dream. Through both of my pregnancies I was excited by my heightened sense of creativity. Through both of my post-partum experiences, art kept me grounded.

I couldn't be more thrilled to share this journey with you. When I'm not running this business, I'm spending time with my husband Jared, my two kids Liam and Hazel, and our new pup Murray. Follow my behind-the-scenes design journey as a creative mama @shopsarajoy.

Xoxo, Sara